Every business owner wants to attract more customers and make more money. But with so many businesses angling to be heard how can you ensure your product or service will be seen by more people?
In this episode of Renegade Radio with Public Relations expert, Heather DeSantis you’ll learn why PR is one of the fastest ways to grow your business in today’s content rich world.
Scroll down for show notes:
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Show Notes:
- The evolution of her Public Relations journey. [8:04]
- Venturing out on her own; how to know when it’s time to leave the party. [11:48]
- Why drawing a line in the sand led to the birth of Publicity for Good. [14:54]
- What makes someone good at PR? [17:18]
- Is social media the new way to promote yourself? [22:44]
- The most common mistakes she sees people make with their own publicity. [23:42]
- What are best practices for blogging and social media in 2018? [24:59]
- Is blogging still relevant and important? [26:54]
- Steps to get a segment on local news or TV. [31:24]
- Do online influencers need PR? [32:34]
- How does someone find their purpose? [34:12]
- Why you need to BE the product and how to do it. [35:22]
- How to attract and cater to customers by their age group. [38:34]
- How important is teamwork for building a successful business? [44:28]
- Tips to retain clients and maintain relationships. [46:10]
- What to look for and what to avoid when hiring a PR company. [49:22]
- What can you expect if you work with Heather? [50:58]
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Connect with Heather:
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Mentioned in the Episode:
- Heather’s companies, Publicity For Good and Heather DeSantis Public Relations
- How to Get on TV for World Television Day
- Organifi
- Article on Business Insider – Dunkin’ Donuts is Officially dropping the ‘Donuts’ from its name despite earlier backlash
- Grant Cardone – Twitter
- Lewis Howes – Instagram
- Tim Ferriss – Twitter
Wanna learn more tips for success from one of the most badass women I know? Click HERE to listen to my discussion with the Paleo Chef, Mary Shenouda.
To listen, you can either click the flash audio player below or browse the links to find your preferred format…
- Click here to subscribe via iTunes
- Click here to listen on SoundCloud
- Click here to subscribe via Stitcher
- Right-click here and choose “Save As”to download this episode
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