Building a Billion Dollar Fitness Business (and All That Goes With It): Lisa Bilyeu of Quest Nutrition – Episode 249

Posted by Jason Ferruggia

Lisa Bilyeu knows what it takes to evolve and transform your life. She has gone from film student, to housewife, to ultra-successful entrepreneur. She and her husband Tom co-founded and co-own Quest Nutrition, which has grown into a billion dollar company. They also created The Impact Theory blog and podcast as well as The Health Theory podcast. Lisa achieved this high level of success while battling severe gut health issues, limiting self-beliefs and fear of failure.

In this episode we talk about business success, optimal health and how to live a happy and fulfilled life. She shares insights into her evolution, discusses the things that hold most people back and provides tips for changing your mindset to achieve more success. We talk about the importance of the mind/gut connection, how to use nutrition to heal your body and achieve optimal health, and much more.

Whether you’re just starting on your journey to better health and more success, or you’ve been trying for years to find the right path, there’s something in this episode for everyone.

Scroll down for show notes:


This episode is brought to you by Athletic Greens. With 75 ingredients working together to help with eleven different areas of health, there is no better all-in-one supplement than Athletic Greens. Detoxify your body, boost your energy, and strengthen your immune system.

Get all your vital nutrition in 30 seconds or less by going to to claim your Renegade Radio special offer.

This episode is also brought to you by Four Sigmatic. Their brand new Mushroom Mocha Mix combines their super popular Mushroom Coffee with the goodness of chaga and criollo variety cacao to delight and soothe the senses, morning or night. Criollo variety cacao is grown in the foothills of the Andes and is arguably the best tasting and highest quality cacao on the planet. Mushroom mocha mix boasts 500mg of organic dual-extracted chaga per serving. Four Sigmatic is gut friendly and great for those who get an upset stomach from regular coffee. It gets you focused but not jittery, and contains less than half the caffeine of regular coffee. Four Sigmatic comes in handy packets that you just mix with hot or cold water, and it takes just a second to prepare.

Go to and use the code JAY to get 15% discount.

This episode is also brought to you by Organifi, an organic, superfood supplement line that makes quality trusted nutrition convenient and accessible. Their Daily Tumeric helps promote a healthy response to inflammation in your body.

Click HERE or go to to get 20% off your order by using the coupon code “JAY” at checkout.


Show Notes:

  • The evolution of My Big Fat Greek Wedding, Tom and Lisa Bilyeu style. [5:02]
  • From housewife to successful entrepreneur – the importance of learning “on the go”. [11:48]
  • What does her day to day look like in the business? [14:34]
  • What are the things that most commonly hold people back? [18:02]
  • How has she overcome her limiting self-beliefs and fear of failure? [21:12]
  • Why she used her own health issues as motivation to create The Health Theory podcast. [23:39]
  • Was nutrition the key to restoring her health? [28:22]
  • The importance of mind/gut connection and the impact is has had on her life. [34:38]
  • What does her diet, training and recovery look like today? [38:56]
  • Effective techniques for dealing with stress and a look at her morning routine. [55:10]
  • What books is she reading now? [58:20]
  • What does it mean to her to impact females? Why she created the Women of Impact. [1:03:29]


Connect with Lisa:



Mentioned in the Episode:

Lisa mentioned Vanessa Van Edwards in this episode.  If you’d like to listen to my discussion with Vanessa click HERE.  You’ll learn how to work and own a room, how to read faces and decode body language, and how to talk to anyone, in any situation, with confidence and charisma.

To listen, you can either click the flash audio player below or browse the links to find your preferred format…

If you have questions, use the hashtag #RenegadeRadioPodcast and shoot them my way on Twitter or Instagram or email

Thank you for tuning in and subscribing. I appreciate every one of you that takes the time to listen.

Are you tired of training hard but still not building muscle, gaining strength or losing fat? To gain instant access to training programs that will help you build a strong, ripped, superhero physique in just 3 hours per week go to the Renegade Strength Club today.

Could I ask you a huge favor? Can you take two seconds to leave us a 5 star review on iTunes? Or, if you have two minutes to spare, a written review would be even better and so greatly appreciated.

Don’t know how to leave a review? Click HERE.

Thank you so much!!