Stop Being so F’n Fragile: 2x Highland Games World Champ, Matt Vincent – Episode 245

Posted by Jason Ferruggia

Matt is a traveling strength athlete, two-time Highland Games World Champion, author and host of the UMSO Podcast. He is also the founder of one of the most bad ass clothing and apparel lines around, HVIII Brand Goods.

Throughout his travels Matt was able to connect with some exceptional people who were chasing strength, fulfillment and personal development in every way imaginable. These experiences taught him the philosophy of “The HVIII”, which is self-improvement through self-loathing. He learned how to use his hate (for excuses, bullshit stories and mediocrity) as motivation to improve and excel. This idea became the spark for the creation of HVIII Brand Goods and led Matt to become a successful entrepreneur.

If you want to learn the principles that have taken Matt from struggling to successful don’t miss this episode!

Scroll down for show notes:


This episode is brought to you by Athletic Greens. With 75 ingredients working together to help with eleven different areas of health, there is no better all-in-one supplement than Athletic Greens. Detoxify your body, boost your energy, and strengthen your immune system.

Get all your vital nutrition in 30 seconds or less by going to to claim your Renegade Radio special offer.

This episode is also brought to you by Cured Nutrition. CBD is a game changer when it comes to reducing inflammation and improving sleep quality. Cured Nutrition makes CBD-infused products from Colorado-grown organic hemp. Their spices and nut-based cookie dough are delicious and so easy to incorporate into any well-rounded health and fitness program. For deep relaxation and ultimate recovery try their concentrated oils and gel caps.

Visit and use the coupon code, “JAY” for a 15% discount.

This episode is also brought to you by Organifi, an organic, superfood supplement line that makes quality trusted nutrition convenient and accessible. Their Daily Tumeric helps promote a healthy response to inflammation in your body.

Click HERE or go to to get 20% off your order by using the coupon code “JAY” at checkout.


Show Notes:

  • The “irons in the fire” that help Matt pay the bills. [4:41]
  • Get the job done! Why you must avoid paralysis through analysis. [10:25]
  • How did he go from the owner of a failed bike shop to Highland Games World Champion? [19:40]
  • The HVIII Brand – What is the philosophy of the hate? [26:30]
  • How to build long-lasting relationships and “play to the bell curve”. [33:40]
  • Matt’s step by step method of training to get JACKED. [39:08]
  • What muscle building program does he recommend for the average person? [46:08]
  • His favorite recovery methods and mobility practices. (49:55)
  • Food is awesome! How Matt eats to stay strong and jacked. (54:27)
  • Is a “To-Do” list the secret to scaling a business and creating balance in life? [1:00:00]


Connect with Matt:






Mentioned in the Episode:


Watch this Episode:

Want to listen to another episode that will teach you how to get stronger, become more successful and find happiness?  If so, click HERE to listen to my discussion with Brandon Lilly.  Brandon is one of the strongest powerlifters of all-time and the author of “The Cube Method” and “365Strong”.  In this episode we discuss how to learn from every situation, how he made being happy his new “drug”, tips to become a better communicator, effective ways to gain size and strength and much more.

To listen, you can either click the flash audio player below or browse the links to find your preferred format…

If you have questions, use the hashtag #RenegadeRadioPodcast and shoot them my way on Twitter or Instagram or email

Thank you for tuning in and subscribing. I appreciate every one of you that takes the time to listen.

Do you want to gain muscle and get ripped but don’t have time to spend countless hours in the gym?  For the exact training programs that have helped thousands of guys get jacked and strong in only 3 hours per week go to the Renegade Strength Club today.

Could I ask you a huge favor? Can you take two seconds to leave us a 5 star review on iTunes? Or, if you have two minutes to spare, a written review would be even better and so greatly appreciated.

Don’t know how to leave a review? Click HERE.

Thank you so much!!