When the average 30-40 year old guy like you decides to get in shape, the first thing you think of are thousands of reasons why you can’t do it. How can I stick to my diet while maintaining a social life? Am I supposed to never go out and have a drink again? What am I supposed to do on holidays or birthdays? I can’t just say no to my daughter when she bakes a cake for the family. It would crush her. My family isn’t on board with this lifestyle. I’m doomed to fail, so… continue reading.