Matt is a traveling strength athlete, two-time Highland Games World Champion, author and host of the UMSO Podcast. He is also the founder of one of the most bad ass clothing and apparel lines around, HVIII Brand Goods. Throughout his travels Matt was able to connect with some exceptional people who were chasing strength, fulfillment and personal development in every way imaginable. These experiences taught him the philosophy of “The HVIII”, which is self-improvement through self-loathing. He learned how to use his hate (for excuses, bullshit stories and mediocrity) as motivation to improve and excel. This idea became the spark… continue reading.