The 80/20 Principle for Maximum Results with Perry Marshall – Episode 224

Posted by Jason Ferruggia

In this episode, I sit down with business and marketing legend, Perry Marshall. Perry is endorsed by FORBES and INC Magazine, and is one of the most expensive business consultants in the world. Clients seek his ability to integrate technology, sales, art and psychology.

Perry explains the 80/20 principle and how to apply it in all aspects of your life. We discuss finding your superpower, comparison syndrome, and embracing being the product. What is the Unique Selling Proposition, the 5 % method, and racking the shotgun? All this and so much more from one of the greatest marketing minds out there in this  episode of the Renegade Radio Podcast.

Scroll down for show notes:


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Show Notes:

  • The fundamental cause and effect. Perry explains the culture of the 80/20 principle. (10:17)
  • Tell the truth and trim the fat. How a meeting with Richard Koch changed his mindset. (14:40)
  • The biggest art in business is subtraction. Simplicity is key to creating mental discipline in your life. (19:06)
  • The 80/20 Curve. 20 percent of your efforts create 80 percent of your positive return on investment. Why you need to cut out the stuff at the bottom. (27:17)
  • Finding your superpower and the Memo from a Pink Kool-aid Drinker reference. (36:18)
  • Comparison syndrome. How many million dollar companies have been created from Planet Perry. (47:10)
  • Embrace being the product. Getting over yourself and how trading time for money isn’t always the worst thing for everyone. (54:20)
  • Unique Selling Proposition. What is it? How can you apply it? (1:06:15)
  • Playing to your strengths vs. bringing up your weakness? Perry explains the 5% method. (1:10:10)
  • Racking the shotgun. Some people are going to pay attention and some don’t. Find out the meaning behind it and how marketers use it to their advantage. (1:14:30)
  • What is Perry’s morning routine? Tips to improve it. (1:21:35)
    • Read something before Gutenberg everyday
    • Listen to the muse


Connect with Perry:

Website (Get Perry’s Google AdWords & Facebook Ad Strategies) (Get Perry’s 80/20 book for just 1 cent)




Mentioned in the Episode:

Want to listen to another episode that will help improve your business skills?  If so, click here to listen to my discussion with the creators and owners of Caffeine & Kilos, Danny Lehr and Dean Saddoris.  We discuss their inspiration for starting C & K, why their products are so popular, tips for people just starting out in the fitness business and so much more.

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