In this episode, I sit down with business and marketing legend, Perry Marshall. Perry is endorsed by FORBES and INC Magazine, and is one of the most expensive business consultants in the world. Clients seek his ability to integrate technology, sales, art and psychology. Perry explains the 80/20 principle and how to apply it in all aspects of your life. We discuss finding your superpower, comparison syndrome, and embracing being the product. What is the Unique Selling Proposition, the 5 % method, and racking the shotgun? All this and so much more from one of the greatest marketing minds out… continue reading.