Dr. John Berardi is the co-founder of Precision Nutrition, whose coaching programs have helped more than 35,000 men and women lose over 450,000 pounds of fat. PN is the most popular and successful nutrition coaching and certification program in the world.
In this episode, John details how he started the company from zero and grew it to 35 million dollars a year. There are tons of great life and business lessons in this episode. Anyone who does business on the internet NEEDS to listen to this twice.
Topics include:
- How he got interested in nutrition and fitness [4:29]
- The partnership that would change his life [5:53]
- His start on the internet [6:00-9:00]
- His thoughts on investors versus doing it on your own [21:10-28:02]
- The first big launch [12:05]
- Making good money but not seeing a dime of it [15:20-19:11]
- The “Tim Horton’s Test” [28:03]
- How they started the coaching program [32:21]
- Don’t believe the hype [41:16]
- Their unique approach to social media [47:25]
- John’s 80/20 focus on only the most important things [57:58]
- Quantity versus quality [1:10:23]
- Building relationships versus improving transactions and conversions [57:50], [1:11:14]
- The impact of the mainstream book [1:19:42]
- Running a team [1:22:38]
- Tips on hiring and interviewing [1:22:37]
- What’s the next big thing in business [1:30:35]
- Why it’s so important to aggressively hunt feedback [1:33:42-1:47:44]
- Book recommendations [54:00] [1:47:45]
- Morning routines [1:59:30]
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Selected Links From The Episode
- Adam Bornstein
- Precision Nutrition
- Phil Caravaggio, Co-founder of Precision Nutrition
- Testosterone Magazine
- Will Brink, Brink Zone
- Tom Venuto
- Tim Horton
- Greg McKeown, Author of Essentialism: The Disciplined Pursuit of Less
- Clay Christenson
- Ray Dalio
- Mike Boyle
- Pete Lemon
- Dan Sullivan
Recommended Books
- The Game by Neil Strauss,
- Good Strategy, Bad Strategy, by Richard Rumelt. This is good for middle size businesses according to Dr. John Berardi.
- Persuadable by Al Pittampalli
- The King Killer Series, The Name of the Wind by
- All Joy No Fun by Jennifer Senior
If you have questions, shoot them my way on Twitter (@JasonFerruggia) or email podcast@JasonFerruggia.com
Thank you for tuning in, subscribing, and listening. I appreciate every one of you that takes the time to listen.
