Why do you do what you do?
Can you answer that question in a simple, concise, concrete sentence?
Most will say, “No” because you use the same faulty approach many other entrepreneurs and business owners use.
You care more about what you do, instead of why do you do it.
At first glance, no one really cares what you do. It’s not special. Thousands of other people probably do it too.
Whether you run a gym, work in sales and marketing, or have a restaurant, you can go anywhere in the world and find people doing the exact same thing.
The meaningful impact you make on the world comes from the reasons behind what you do. That’s what allows you to connect with your customer and create a brand people would die for.
If you can’t convey what your company stands for, what it stands against, and what values its deeper purpose embodies, you will have to manipulate your way to success. You’ll have to race your competitors to the bottom. You’ll always be looking to make a cheaper, more cost effective product.
Without a “Why,” you will lead a company that forever ebbs and flows around a baseline level of mediocrity.
Today’s guest, Simon Sinek is here to keep you from ever coming to that point.
A best selling author, visionary thinker on inspirational leadership, and one of the most viewed Ted speakers in history, Simon has dedicated his life to helping anyone from small business owners to corporate executives implement the communication, culture, and collaborative strategies behind the world’s greatest organizations.
Simon will inspire you to transform your thoughts around business and leadership by helping you uncover your deeper purpose. Your reason for living. Your “Why.”
You will walk away from this episode with concrete tasks for building your business on a foundation of purpose and setting your company up for a meaningful future.
Tune in to learn how to align a business with your values and inspire a tribe of devoted, diehard customers.
Today’s Podcast Topics Include:
- 1:32: The most important characteristics of a great leader.
- 2:42: How do great leaders communicate?
- 3:27: The ONLY two ways to influence human behavior
- 6:28: Why you need to “Start With Why.”
- 8:59: The exercise for discovering your “Why.”
- 12:22: Real world examples of companies that don’t have a “Why”
- 14:42: What did Apple invent? Hint: Nothing to do with their banner products
- 15:47: How you, as a leader, can utilize the human need to belong.
- 18:21: Leadership practices you MUST avoid
- 20:02: As a small business owner, what can you do to find the best employees?
- 21:54: How you should treat your employees?
- 23:03: Another surprising fact about Apple and Steve Jobs
- 23:27: The Celery Test: a template for making business decisions
- 29:00: The difference between achievement and success
Listen To The Jay Ferruggia Show
To listen, you can either hit the flash audio player below, or browse the links to find your preferred format …
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- Click here to download this episode
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Links From The Show:
- Onnit.com– Total Human Optimization. Use Coupon code “Renegade” for 10% off
- Start With Why– Simon Sinek
- Leaders Eat Last– Simon Sinek
- StartWithWhy.com– Feel Inspired and Inspire Others
If you want more from Simon, follow him on twitter @SimonSinek, Facebook or check out his website.
If you liked the show a short review on iTunes would be greatly appreciated.
Thank you for listening.
