F*ck What They Want

Written by Jason Ferruggia Topics: Motivation

Tyler_Durden_by_Lotte1199They want to give you a trophy when you’re a young athlete whether you’re victorious or not. It’s a better representation of the world you’ll grow up in. One with no competition. No winners. No losers.

Everyone just claps for you and wishes you the best in life. Always.

They want you to go to college because that’s what you’re supposed to do.

Don’t worry about if it will actually prepare you for life in the real world. Never mind the fact that those four years might actually be better spent getting invaluable experiences and a head start on your classmates.

And that huge debt? You can pay that off over the next twenty years. No worries. At least you’ll have a degree. And soon, a white picket fence and 2.5 kids.

They want you to start acting like an adult. Stop the joking around. Get serious. Lose the childlike innocence.

In a few years you’ll be as stressed and unhappy as everyone else. But there are pills you can take for that. And hookers.

They want you to get a secure job and never take risks. Don’t worry about your passions. They can wait. A long life is promised to everyone.

Be sure to do all you can to climb the corporate ladder in a hurry. Make sure your job title impresses people.

All that matters is your socioeconomic status. Nothing more, nothing less. Don’t forget that.

Always be busy. Insanely busy. Too busy to have fun or see your friends. That’s a badge of honor.

Whenever anyone asks what’s new or how you’ve been you will let him or her know that no one is busier or grinding harder than you. You haven’t had a free minute in months. You’re the king of the world.

Keep your tattoos hidden. Above the elbow and below the neck. And when the hipsters deem it appropriate to grow a big shaggy ZZ Top beard you will follow suit immediately.
They want you to let consumerism and commercialism rule your life. Spend above and beyond your means. Always be in debt.

Drive the most expensive car you can afford. You’ve got to impress people. Never let the environmental impact influence any of your decisions.


You need it. To clutter up your home. Then because you’ve got so much stuff you’ll need a bigger home. That’s good because that impresses people.

Remember the motherfucking Jones’s. You’ve got to keep up with them at all costs.

In 1939 they moved Thanksgiving back a week so that you had an extra seven days in the Christmas shopping season to get even deeper into debt buying more useless crap.

Never worry about how your spending affects the planet. Support big business. It doesn’t matter that those products were made by kids in sweatshops for less than a dollar a day. It matters that you have the brand name on your chest and are looking sweet.

Keep spending your money at Wal-Mart. They’re notorious for their incredibly awesome treatment of workers. And who doesn’t want one in their town? Soon every town in America will look exactly the same, all McDonalized to the hilt. All the mom-and-pop shops and local flavor will be gone. That’s what they want.

They want you to live in fear. It’s easier to control you that way. So always watch the evening news and get sucked into the sensationalism. Be careful. It’s really, really scary out there.

They don’t want you to vote. Especially if you’re not white. So stay home and uninformed.

They want you to complain all the time. About your job, your boss, the man, the government. They’re all holding you down. You could be awesome if someone didn’t always have his foot on the back of your neck.

Stop competing. Stop testing yourself.

Never face your fears. Public speaking is terrifying. Being a leader is frightening. Putting yourself out there in any way opens you up for all kinds of ridicule. Let someone else do it.

They don’t want you to worry about the fact that up to seventy million animals die each year in unnecessary medical and product tests. There’s nothing you can do about it. So fuck ‘em.

One person can’t change the world. You’re powerless. Slavery still exists and women still can’t vote. Right?

You know what would be better than learning to paint, draw or play an instrument for an hour or two at night? Watching Dancing with the fucking Stars. Put your balls in a jar and pretend you’re into it to keep your wife happy.

There will be more pills for that. And therapists. And hookers.

Always look for the quick fix. It used to take ten years to be insanely good at anything. But with new technology and “hacking” techniques you can fast forward past all that BS. Forget about enjoying the journey. Forget about actually developing a passion for something.

Stop dreaming. People will start calling you Walter Mitty, like my dad did to me. Be realistic.

Do what they want you to do. At all times. Please.

They want you to work yourself into the ground, be fat and weak, stressed beyond comprehension, live for the weekend, play Xbox, waste three hours a day on Facebook, give up your hobbies and passions, keep your eyes glued to your phone, keep up with what Kanye and Kim are doing, listen to songs that let us know nothing is more important than how much shiny shit we own and how expensive the champagne we drink is.

And then die in front of a computer.

That’s what they want.

I say fuck them.

What do you want?


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I appreciate you.

Leave a Reply

121 Responses to F*ck What They Want

  1. Dave June 6, 2014 at 9:58 am #

    Jesus! Good rant!

  2. Ariana June 6, 2014 at 9:58 am #


    Sharing this with a boat load of young adults I know who really need to read this!!

  3. Katherine June 6, 2014 at 10:00 am #

    Thank you! Thank you for being real and saying what everyone else is too afraid to say.

  4. Marc June 6, 2014 at 10:00 am #

    Gold, Jay… pure gold! You’re getting better and better at this writing thing! Thank you for…pretty much everything you do!

  5. Brian June 6, 2014 at 10:05 am #

    Amazing and inspiring as always

  6. John Olbeter June 6, 2014 at 10:08 am #

    Wow, that was awesome Jay. Time to go conquer the world.

  7. Ron Askew June 6, 2014 at 10:09 am #

    Bravo! Respect!

    ‘Open wide the mind’s cage door’ – John Keats

  8. Savannah June 6, 2014 at 10:11 am #

    As a new college graduate I needed this..I’m going into a new career for what others think I should do versus what I want to do. That changes today. Thanks :)

  9. Jim B June 6, 2014 at 10:12 am #

    Great rant and you bring a lot of issues into focus. I just don’t think it’s “they” its also “we”. When we start the process of self examination one person at a time at some point we will realize that there is power in collective community pushing for change.

    Interesting also how Ryan Holiday and Tim Ferris have started to bring Stoicism into the mainstream which you covered in a previous post. It’s not lofty, elitist stuff – Stoicism is a useful guide to step back and remember that greatness requires us all to dig deep and step back from the mainstream if we are going to life a valuable life for ourselves and others,

    We all have to be bold and stand up for change. A strong voice like yours Jason helps us stand up in the wilderness of mediocrity out there in the world.


    • Jason Ferruggia June 12, 2014 at 9:17 am #

      Jim-Correct. It is “we.” Thanks for the thoughtful post.

  10. 1-O June 6, 2014 at 10:15 am #

    Thank you for sharing!

    I appreciate your sincere contribution and willingness to go against the grain… Not just once, but with relentless consistency. Your work is much appreciated!

  11. Jake June 6, 2014 at 10:16 am #

    Holy shit Jason fantastic post. I needed this today. EVERYONE needs to read this!

  12. Matt June 6, 2014 at 10:25 am #

    Fuck’n A!!!!!!!

  13. Marcus June 6, 2014 at 10:32 am #

    Woooow! Now that was that ether right there! I can’t say nothing past that except being unique starts by listening to yourself. We all have an inner voice that yearns us to step outside the box. You’re designed to do something unique, not conform to society’s beliefs.

  14. Zach June 6, 2014 at 10:36 am #

    One of the best things I have read in awhile.

  15. Ike June 6, 2014 at 10:37 am #

    Yes!!! Let’s GO

  16. Rob June 6, 2014 at 11:04 am #

    I used to count on people like George Carlin to give us all a kick in the ass and a dose of reality. Thanks for having the balls to speak the truth

    • Jason Ferruggia June 12, 2014 at 9:18 am #

      Rob- To even be mentioned in the same sentence with George Carlin makes my year. Thank you.

  17. Donnie June 6, 2014 at 11:09 am #

    Preach brother

  18. OV June 6, 2014 at 11:09 am #

    Thanks for opening peoples eyes Jay. I took me many years to realize what’s going on out there. I feel liberated now that I’ve been doing drastic changes in my life, darn it feels so good. I wish I had this kind of info when I was a teenager.

  19. Mike June 6, 2014 at 11:18 am #

    Definitely true wordz indeed son!!! Wake em up again Jay!!!

  20. Stephen June 6, 2014 at 11:18 am #

    JF bringing the pain once again! Love it, as always.

  21. Mustafa June 6, 2014 at 11:26 am #

    Unbelievable.. everyday, trying to tear myself away from it all

  22. Marcus June 6, 2014 at 11:27 am #

    The comment on children working for a dollar a day is irrational. Without the jobs we send overseas they would have worse jobs and worse pay. It’s all perspective. A lot of families need their children to work. Like we did years ago. You think labor unions got rid of child labor? No capitalism did with the constant divison of labor. Child labor would have ended on its own. Capitalism will always have growing pains. We went though ours. It’s an unfair assessment. Also walmart doesn’t treat their employees like shit. Why when a walmart opens in a town they have way more applications than they can take. No one has to work at Walmart. Stop this victim bullshit. Overall though good article. Jason ferruggia you are capitalism! And it’s a beautiful thing.

  23. Drew June 6, 2014 at 11:28 am #

    Yo man, I love your blog and I see and clearly understand your point. I see you’re trying to remind folks to think outside the box as many people do not, unlike you or I. I gotta say, the whole “Black Friday” crap around T-giving makes my skin crawl. I cannot believe people wait in lines at god awful hours, fighting each other, all to BLOW their money on material goods that they do not have to buy. X-mas is about family, food, and conversation. Gifts are for kids and that is special and I leave it at that.

    However, a bachelor’s degree is very powerful and has lifted thousands of people out of poverty and helped align their children for a chance at a better life. Don’t rip on college in black and white terms and if it’s not for you.

    I was a former Purchasing professional who worked his way into the position of which usually is held by folks with bachelor’s degrees in Finance. I do not have a Bachelor’s degree. After the “Great Recession” I was laid off twice and was sick and tired of the desk jockey career anyway…I’m now in school again (and training hard as always – I’ll never stop ’til my body says “that’s enough”…hopefully in my late 70’s); and earning my BSN RN and then will obtain my Wellness Coach certification and eventually start my own biz. So, I’ve seen both sides and for many people, their chances are greater at earning more income over their lifetime IF it makes sense for that individual to enroll and complete college.

    If one has great instructors through college, sometimes they are the only folks that point out all of the above you are speaking about…some people are only educated through school and instructors and are not and cannot be street-wise, etc.

    I’m glad you’re pathways is successful, but there are many pathways that include a college education.

    • Jason Ferruggia June 12, 2014 at 9:21 am #

      Drew- Oh for sure. College is absolutely essential for some and a waste of time and money for others. Great post. Thanks man.

  24. Reise June 6, 2014 at 11:31 am #

    Love this post Jay! Has to be up there with your list of ‘how to not be like everybody else’.

    Thanks for reminding us to keep things in perspective. Things like this resonate with me as I always did what I thought I was supposed to do and what would make other people happy – until recently realising that the more I do that, the further I seem to get from my own happiness.

  25. Bill June 6, 2014 at 11:31 am #

    HELL YES. I’m tired of the shit they’ve been shoveling. Our country was built on capitalism not consumerism. Everyone has become a “taker” instead of a “maker”. Old school is the new rule. Perfect motivation for some Minimalist Training.

  26. John lore June 6, 2014 at 11:35 am #

    Wow i love all the good training info n hiphop quotes but Hands down your best words to date preach on brother!!! Competition is good it brings out all the vital parts…… the abstract poetic majors in the recital arts……..

    • Jason Ferruggia November 15, 2014 at 12:14 pm #

      Thanks a lot, John. That means a lot. Love the Tip quote too

  27. Ed June 6, 2014 at 11:41 am #


  28. Jason June 6, 2014 at 11:48 am #

    Probably the best article I’ve read since Rollins’ “The Iron”. Brilliant stuff Jay

  29. Hugh Betcha June 6, 2014 at 12:08 pm #

    I laughed so hard I almost split my gut. I could have written this rant word for word. I’ve been saying most of this stuff for years. Thanks for doing it for me.

  30. Matt June 6, 2014 at 12:23 pm #

    Buy, Buy, Bye!:)

  31. DB June 6, 2014 at 12:35 pm #

    Just a minor point of contention because I think it’s important that people know this. Slavery DOES exist today, exponentially more so than in the 1800s. There are 27 million people in slavery today, we just call it “human trafficking” so we feel less affected and disgusted by it. So, it’s slavery and in keeping with the article’s theme, do something about it.

  32. Scott June 6, 2014 at 12:38 pm #

    Awesome truths!

  33. manu June 6, 2014 at 12:43 pm #

    I say Fuck em’…

  34. Mark Pieciak June 6, 2014 at 1:32 pm #

    “You are not your job. You’re not how much money you have in the bank. You’re not the car you drive. You’re not the contents of your wallet. You’re not your fucking khakis. You’re the all-singing, all-dancing crap of the world.”

  35. Felipe June 6, 2014 at 1:57 pm #

    Thank you man! I needed this

  36. I.S June 6, 2014 at 2:16 pm #

    Damn, this really resonated with me.
    I’m going into my final year of university and I feel like I’ve just done what my parents wanted this whole time.
    It’s even worse because now there’s the stress of their passive-aggressive ploy to get me to go to med school–apparently being a doctor is the only profession in the world.
    I feel fucking dead inside.

    • Jason Ferruggia June 12, 2014 at 9:26 am #

      I.S.- Fuck. You’ll get through it, man. You can’t live out of guilt or a feeling of owing something to someone. As James Altucher would say, choose yourself.

    • Jacob June 12, 2014 at 10:06 am #

      I.S – I went through the exact same situation, minus the med school (I went on to get an MBA). It definitely can create some resentment when you feel like you’re being forced to take a path you don’t have a passion for all because they think it will guarantee you a good job.

  37. Tim S. June 6, 2014 at 2:21 pm #

    Wow, speaking the truth. If that doesn’t inspire you…

  38. Mac June 6, 2014 at 3:05 pm #

    Dang, all my worst nightmares, neatly listed in chronological order. Phenomenal writing, Jay, you had me laughing out of fear the whole time. It’s a shame how so many people contentedly subscribe to this kind of world. Good thing we have you and all the Renegades.

  39. George June 6, 2014 at 4:16 pm #

    What if you just want to make money. What if you tried to follow an area of interest but were welcomed by the harsh reality tht it’s true expression will never be realised in a consumable sense.
    Instead you work 12 hour days for wages that literally don’t justify 9 years of ball busting study. Your passion becomes monotonous, and you’re stressed to the hill because A) You barely have the funds to pay bills B) You want nothing more than to be able to provide your family with opportunity and security.

    Maybe you are right, maybe I should just throw an expletive back at society as some form of rebellion.
    I know everyone says money isn’t everything, but at this stage of my life it appears blaintantly important, almost imperitive.

    At the end of the day good things don’t come to those who wait, nor those that aimlessly work their arse off.
    Good things come to those that find a path that renumerates there back breaking work ethic in a monetary sense. Perhaps then one has the opportunity and monetarymeans to seek out more meaning from life?

  40. CyberPunk June 6, 2014 at 4:57 pm #

    … let them make you believe the current political system and mainstream party choices are our only options.
    Better yet, let them make you believe you have no say in the direction of your country.

    BTW: Good stuff, Jason.

    • Jason Ferruggia June 12, 2014 at 9:24 am #

      CyberPunk- Like Omar would say, “Oh indeed.” Great point.

  41. alfonso_morfin June 6, 2014 at 5:36 pm #

    Good stuff. It’s not easy being a little different, but it pays off. You gotta keep working at it though.

  42. Alex Vrancich June 6, 2014 at 7:04 pm #


    This piece is beautiful and true. I want to say more because I have spent the better part of the last 20 years consuming and working and debting and driving Benz’s…and you know where it has gotten me? Fucking nowhere…I will stop now because I don’t need more, I need less. This piece is beautiful and true.

  43. glen chaytor June 6, 2014 at 8:14 pm #

    love it…ferruggia rules….

  44. Eddie June 6, 2014 at 8:54 pm #

    Don’t call it a comeback, angry Jason has been here FOR YEARS.

  45. Xeno Hemlock June 6, 2014 at 9:11 pm #

    Great post. Everybody should read this and then ask themselves the question in the end.

  46. Ralston June 6, 2014 at 9:53 pm #


  47. Brolic June 6, 2014 at 10:47 pm #

    Best shit I ever read in your blog…and its been a while Im reading it…

  48. MONI June 7, 2014 at 12:00 am #

    That ranks as one your very best posts Jason. The interesting thing is it wasn’t about training. A future in politics?

  49. Andrew Beatty June 7, 2014 at 12:41 am #

    Amazing Jay

  50. steve June 7, 2014 at 2:07 am #

    keep spreading the message Jay. Love your work!

  51. Alex June 7, 2014 at 1:07 pm #

    Wow, absolutely awesome post Jason. I really needed to read this right now. Like Arnold said, “the worst thing I can be is the same as everybody else.”

  52. Frank June 8, 2014 at 11:06 am #

    It’s amazing to me how so many (the majority?) of people feel this way (myself included) – and yet, here we are. Why? How? I’ve tried for years to figure it out. My thinking being, if I can understand how it happened, and the details of it, I can come up with a way to extract myself from it. So far, I’ve only been mildly successful.

    And this, lately, is causing me to think that I’m looking at it all wrong. But I’m not sure in what way.

    • Jason Ferruggia June 12, 2014 at 9:22 am #

      Frank- I think the majority of people struggle with the same issues.

  53. Sean June 8, 2014 at 12:26 pm #

    Not voting is a BAD thing?

  54. Tannarin June 8, 2014 at 10:02 pm #

    You awesome!, Thank you Jay.

  55. Hans Stoermann June 8, 2014 at 10:50 pm #

    Hey dude, reminds me of George Carling’s complaints department. Looking at the US from the outside as a foreigner but having spent a lot of time in your country, I have to say the US has changed since the early 70’s. I guess ‘they’ are the government or the 1.4% of the population controlling the money and therefore the presidential ellection? Great work Jason, we need to put this out once in a while!

    • Jason Ferruggia June 12, 2014 at 9:28 am #

      Hans- Me getting mentioned in the same sentence as George Carlin twice in one blog post?! Damn. Thanks man

  56. Andrew June 9, 2014 at 7:23 am #

    I don’t want to make a shameless plug for another blog here, but it’s in a different arena from this one so I think it’s ok ;). I love both of them!

    You should check out mrmoneymustache.com. It’s a financial blog by a guy living in Colorado. Solely based on this rant, I think you would find a very kindred spirit.

  57. Al Bargen June 9, 2014 at 9:34 am #

    I bought your ‘skinny hard-gainers” program back in 2007, or was that 2008? and your writing just gets better. Thanks for putting it out there for others to love you, or hate you. This post was especially needed at this point, as I have been working for three years with some “entrepreneurial pursuits” that haven’t panned out the way I originally expected. (yet) I am going to continue to forge ahead, in spite of the negative comments and BS that I get from time to time. Thanks for your no-BS assessment.

  58. Till June 9, 2014 at 1:28 pm #

    I stopped following you for a while because I was disappointed by your 180° nutrition changes… But seriously, this one’s great. Thank you. It’s not like you said anything any truly thinking person couldn’t figure out themselves – then again, who ever really did?

  59. How To Get Muscular Arms June 9, 2014 at 2:10 pm #

    Love this post man. thank you

  60. Mike Corona June 10, 2014 at 10:53 am #

    Excellent post Jason! Ever read the book by Edward Bernays, Propaganda? Conformity at it’s finest. While it seems like it’s getting worse I think there is hope that we’re shifting to see the BS they’ve fed us for so long. We need to be more mindful of our decisions and stop being so materialistic and it starts with each individual.

    • Jason Ferruggia June 12, 2014 at 9:27 am #

      Mike- I haven’t but I will check it out. Thanks for the rec.

  61. Zak June 10, 2014 at 4:51 pm #


  62. Adam Fox June 12, 2014 at 7:44 am #

    Excellent post. Few people are willing to go against the grain; whether it’s because of laziness, fear, or habit…it’s unfortunate. These people will be destined to a life of mediocrity. If you want uncommon results you must do uncommon things. Take risks, break the “rules”, etc. Life is too short not to follow your dreams and passions. You could spend the next 20 years wondering “what if” or you could take action today and find out.

  63. Jacob June 12, 2014 at 10:11 am #

    Ok Jason, I got to ask…Do you ever follow Victor Pride’s website? You 2 seem to have very similar views on subjects like this. Nevertheless, great article!

    • Jason Ferruggia June 14, 2014 at 3:16 pm #

      Jacob- Never heard of him but will check it out. Thanks for the rec.

  64. Chris June 15, 2014 at 9:56 pm #

    Totally with you man … having extricated myself from the corporate manifold over the past year and having unplugged myself from the 24 hour news cycle for the most part, it’s surreal looking back into the system that used to have me under its insidious spell. Now, I just have to start climbing my way out of the debt hole i dug myself in the past few years…!

  65. Tom S June 18, 2014 at 6:13 pm #


    It’s been a minute since I last commented on one of your blogs….trying to stay away or saying FUCK IT to social media….but I had to respond to your post here bud.

    Imagine if we didn’t have this stupid shit called SOCIAL MEDIA….then we wouldn’t have to say FUCK IT over the internet, we would just keep our life simple. That’s why I never did twitter, got rid of FB, never done Instagram, no websites, etc….

    I am waiting for the day when the Internet is gone Jason and we actually have to communicate in person or we go back to the actual written word in books, newspapers, and magazines.

    I am happy you have found a place on the internet, doing your podcast, blogging, etc… but maybe, just maybe, you could SHOCK the world and say FUCK IT….no more of this social media shit for me and if you want to work with me or see me, you have to do it IN PERSON.

    How OLD SCHOOL would that be. I like running my small fitness boot camp without all the social media. It allows me to follow the KISS principle and focus on Faith, Family, Friends, and Fitness (spiritual, mental, physical, emotional, etc…)

    The irony of what I just said, you would never know my thoughts or my opinion if I didn’t post on your blog here, so I guess I am FUCKED UP too, lmao. What a dichotomy, huh?

    Although I agree with parts of your post, rather than writing about basically telling the established world to go fuck themselves, why not see what happens if you go totally ROGUE and into the DARK, shutting down all your social media for a month or more and see what would happen. It could be very liberating and maybe you will find out that you don’t have to be like all the rest of the podcasters, bloggers, or internet marketing folks, you could just go old school and maybe at a minimum, just keep email. Folks would have to coach with you in person, train with you in person and if they wanted to market products or services, it would all be without social media…..probably stretching it, but you should see what happens.

    Think about it, will we really fucking be using twiter and FB in our 60’s or 70’s, shit, we will be saying then, what a waste of time all that social media crap was.

    Take care and peace brother,


  66. Paul June 20, 2014 at 3:19 pm #

    Amen brother!

    “…Do you read everything you’re supposed to read? Do you think every thing you’re supposed to think? Buy what you’re told to want? Get out of your apartment. Meet a member of the opposite sex. Stop the excessive shopping and masturbation. Quit your job. Start a fight. Prove you’re alive. If you don’t claim your humanity you will become a statistic. You have been warned.”

  67. David H June 27, 2014 at 10:36 pm #

    Wow jason it was an bangon…..it was really inspiring

  68. Terry January 14, 2015 at 9:21 pm #

    Cool. Most major religions are based on Truth. But they’re the biggest liars around. They were created so that there’ll always be a class divide. Rich, Middle Class and Poor. Of course, the creators and their kins will make the rules and change them along the way. Just in case some they’re exposed.

    Now we can’t Fuck what they want because we owe them the Money. And Interests too.