Last week I had the great pleasure of visiting my very good friend and colleague, Alwyn Cosgrove. Sometimes when you’re close to someone you forget about their level of expertise or start to overlook it after a while.
For those who don’t know, Alwyn is one of the leaders in the fitness industry and one of the most brilliant people around. I knew that Alwyn was the leading expert in the field when it comes to business coaching for fitness professionals but I really had an awakening to just how good he is this week. I visited his training facility, Results Fitness, for the first time to do staff training for his employees. To say I was impressed with what I saw would be an understatement.
From the moment I walked in I could tell that this was a highly successful, first class operation that was run flawlessly by Alwyn and his amazing wife, Rachel. He has systems in place and a business model that can’t be beat. There was a great family like atmosphere in the gym that was noticeable immediately that would make all new members feel welcome in a hearbeat.
Alwyn and Rachel have done an outstanding job putting together the best staff I have ever seen in any fitness facility I have been to. Cameron, Mike, Erika, Hedge and Craig are an incredible group of people with amazing personalities and an undying passion to learn. I had the opportunity to speak to them and watch them work and interact with each other and I was genuinely impressed. They all have a great future in this business and I wish all of them the best and thank them for allowing me to share some of my experiences with them.
If you work in the fitness industry you owe it to yourself to read Alwyn’s blog on a daily basis and to do a consultation with him. Whatever price you pay for his services will come back to you tenfold. It will be one of the best investments you could possibly make.
One of the reasons for my trip to Cali was to help my brother with his career. He has worked for me for years and is now ready to branch out on his own in the fitness industry. Since advice is always better taken when it comes from an outsider rather than a family member, I asked Alwyn for his help and he was more than willing to oblige. Not only did he oblige but he went the whole nine yards and did more than I could have ever imagined. The few days he spent with Alwyn have done way more for my brother than a year trying to do things on his own would have done.
We both learned a lot during our week with Alwyn, more of which I will share in subsequent posts this week, but the most important thing I can say to all fitness professionals is this:
If you want to advance your career in this industry, you absolutely can’t afford not to do a consultation with Alwyn Cosgrove.