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The Business

Originally written in 2006 by Alwyn Cosgrove & Jason Ferruggia for EliteFTS Over the past year, we have both received tons of emails and phone calls that go something like this: “I have listened to you for a while now and have purchased several products from you. I’ve watched you and your reputation grow.” Or like this: “What was the one thing you did or the one step you made that took you from being a ‘personal trainer’ to a more accomplished fitness expert? Basically, what got the ball rolling for you and got you that first… continue reading.

Underground Training Interview with Zach Even-Esh

Today we have part one of a new interview with my friend and colleague, the Underground Strength Coach, Zach Even-Esh. Zach, tell us how you learned about “Underground” training? ZE – Well, without a doubt, my very first days of training at a gym always leave me with the recollection of George, a jacked dude who was built like he was carved from stone. This guy was solid muscle! He never did what the rest of us did. He trained his own way, his own style and he never cared what others said to… continue reading.

Paleo Recipes: Lemon Meringue Pie

Here’s a tasty dessert from Paleo Cookbooks. Ingredients Lemon Filling 1 cup lemon juice 5tsp finely grated lemon rind (approximately 4 lemons) 1/2 cup maple syrup 1/2 cup coconut milk 4tbs arrow root 5 egg yolks Meringue 5 egg whites 2tbs maple syrup Instructions Preheat a fan-forced oven to 160o Celsius/325o Fahrenheit. Place lemon juice, lemon rind and maple syrup in a medium size pan on low heat. In a small bowl, combine coconut milk and arrow… continue reading.

Interview with Alwyn Cosgrove

Originally written for EliteFTS in 2005 Q: Can you tell us a little bit about your background and how you get started? AC: I was a competitive martial artist – LOVED to fight. After winning a few fights, and losing a few I realized that the people I beat, or didn’t beat knew the same martial art as I did. This fascinated me. How could one man beat another man, who had the exact same knowledge about fighting? Strategy plays a part, but that’s part of what you should already know. It kind of hit me… continue reading.

Interview with CJ Murphy

Originally written in 2005 for Elite Fitness Systems This week I have the pleasure of introducing you to the newest member or our writing staff, CJ Murphy. Raised in Boston’s roughest housing projects, Murph has gone on to make quite a name for him in the strength and conditioning industry and was recently named one of the top 25 trainers in the US by Men’s Health magazine. An avid strongman competitor and powerlifter, Murph has years of experience in the game and knows what it takes to get bigger, stronger and faster. Although he has the unique… continue reading.

Keep It Simple, Stupid

“Hey Jay does your training system focus more on sarcoplasmic hypertropy or myofibrillar? Do you believe in hyperplasia? What fibers do you focus on hypertrophying? Type IIA, IIB, IIDD, type 36-26-36? How do you vary rep speed within a set to take advantage of the dynamic effort motor unit induced reverse dialysis of the brachialis which has been shown to cause paralysis of the urine analysis consumed post workout in the hopes of inoculating thermogenesis of the breastesses?” HUH?! These are the kinds of training questions I am asked on a daily basis. The one asking the questions is usually… continue reading.

How to Fast Track Your Career In the Fitness Industry

Last week I had the great pleasure of visiting my very good friend and colleague, Alwyn Cosgrove. Sometimes when you’re close to someone you forget about their level of expertise or start to overlook it after a while. For those who don’t know, Alwyn is one of the leaders in the fitness industry and one of the most brilliant people around. I knew that Alwyn was the leading expert in the field when it comes to business coaching for fitness professionals but I really had an awakening to just how good he is this week. I visited his training facility,… continue reading.