You Built The Empire. Now Build The Ripped Body to Match Your Success.
Elite Fitness & Performance Coaching for High-Achieving Men Over 40 Who Demand The Best
Limited Spots. Must Qualify.
I’m Revealing The Exact No-BS System That Gets Elite Businessmen Six-Pack Shredded in Just 3-4 Hours Per Week… Without Slashing Carbs or Giving Up Their Social Life
From: the Desk of Jay Ferruggia
Elite Transformation Specialist
Trusted Advisor to: MLB, NFL, WWE, Fortune 500’s, LiveStrong, Men’s Health, Schwarzenegger, Men’s Fitness, Onnit
Are you sick and tired of being soft?
Are you successful in business but average when it comes to your fitness?
Are you frustrated by your lack of progress, despite the work you put in?
How much longer can you live in a body that screams mediocrity and lack of discipline?
Do you want to be average or savage? Bitch or beast?
How long can you procrastinate and make excuses?
Are you finally ready to build the lean, muscular body you want?
And the unbreakable self discipline and unbeatable mind that comes with it?
Ready to take your confidence to the next level so that you can dominate everything you do?
You’ve tried the hard way, doing it on you own.
Wasting time and money on gimmicks, fad diets, and bogus supplements.
And it isn’t working.
It never does.
"Most men peak in their 30s. My clients? They dominate in their 40s, 50s and beyond—physically, mentally, and financially.”
— Jay Ferruggia, The Transformation King
Trusted Advisor to WWE, MLB, NFL, UFC, Men’s Health, Schwarzenegger, LiveStrong, Fortune 500’s
You’re not here for mediocrity. You don’t follow. You lead.
You’ve earned everything you have—success, influence, wealth.
But with all that success, one thing has quietly slipped:
✅ Your energy is inconsistent
✅ Your body isn’t what it once was
✅ Your edge isn’t as sharp
✅ Your workouts are hit or miss
✅ Your diet is whatever fits your schedule
You’ve achieved what 99% of men dream of… but you know you’re still leaving power on the table.
At this level, it’s no longer about just “getting in shape.”
It’s about building an elite physique. Six pack abs. Ripped arms and shoulders.
A body that turns heads; whether you’re at the beach or in a tailored suit.
The kid of body that is the ultimate status symbol for high-achieving men.
This is about building the most elite version of yourself—physically, mentally, and energetically—so you can dominate in the boardroom, the bedroom, and beyond.z
Welcome to The Rolls Royce of Elite Transformation
This is not a fitness program.
This is not some one-size-fits-all online coaching offer.
This is private, high-performance coaching engineered specifically for high-caliber men over 40 who demand results to match their level of success.
This is the Rolls Royce of elite transformation.
And it’s only for those who operate at the top.
Who This Is For
This is not for everyone.
This is for the man who:
• Earns multiple six to eight figures annually
• Has zero tolerance for mediocrity
• Understands that his body, mindset, and energy are the ultimate assets
• Craves the next evolution of himself
• Demands world-class precision, support, and results
What You Get
Inside this exclusive experience, you'll receive:
🧠 1:1 Strategic Coaching & Performance Optimization
Work directly with me to build your elite body, optimize your mindset, and eliminate anything slowing you down.
🥩 Custom Nutrition & Hormonal Optimization
No guesswork. Everything tailored to your bloodwork, schedule, lifestyle, and goals—with concierge-level supplementation protocols.
💪 World-Class Training Programming
Built specifically for your body, your recovery, and your results. Think elite athlete meets longevity expert.
🧘♂️ High-Level Mindset & Identity Work
Get razor-sharp clarity, eradicate limiting beliefs, and install the mental frameworks of world-class performers.
🔒 Private Access & Accountability
This is intimate, not scalable. Weekly private calls. 24/7 access. You're not a number here—you’re a client for life.
🌎 Elite Brotherhood & In-Person Immersions
Private, invite-only events. Network with other high-achieving men. Train. Connect. Evolve. At global destinations built for performance and luxury.
A Lean, Muscular Body is The Ultimate Status Symbol
Deep down we all know that NO MAN should ever be fat, weak and out of shape.
It makes you a liability instead of a leader.
It impacts how you view yourself and how the world views you.
People assume physically soft = mentally and emotionally soft.
That’s not what you want.
With a well built physique as your first impression people instantly know…
You’re focused. You’re disciplined. You’re hard working. You’re successful. You’re a leader.
You’re an inspiration to others.
You can delay gratification.
You can keep the promises you make to yourself.
You have patience, grit, resilience and can do the hard things when counted on.
It becomes your reputation. Your legacy.
Sure, it's nice to take five star vacations, own a fancy car, big house and expensive watch…
But none of those things compare to having a ripped physique.
That is the ultimate status symbol.
No Rolls or Rolex can compare.
Who Am I, And Why Should You Listen to Me?
I’m Jay Ferruggia, The Transformation King. Since 1994 I’ve helped thousands of men get in the best shape of their lives.
I’ve been a coach and trusted advisor to NFL, MLB, WWE athletes, entertainers, Fortune 500 companies, CEO’s, and elite businessmen worldwide.
I’m an advisor to LiveStrong, Schwarzenegger, Men’s Health, Onnit and Men’s Fitness. I’ve been featured on/in ESPN, CBS, Fox, Details, GQ, Entrepreneur, and every fitness magazine on the planet.
I published my first book with Penguin Publishing in 2007.
And I wrote The Hardgainer column for ten years in Men’s Fitness magazine.
Here is me speaking to the Los Angeles Dodgers at spring training.
What you might not know is…
I Let Myself Go and it Caused Me Tons of Pain and Embarrassment
Not too long ago, I was incredibly busy and my career was taking off to levels I’d never imagined.
So somehow, in my mind I was able to justify…
Eating too much crap. Drinking too often. Staying up late. Making excuses. Taking the easy way. All the things that go into becoming soft.
Then I woke up one day and hated what I saw in the mirror. So I decided to make some massive changes.
What it did for my confidence, my business and my life is immeasurable.
I’m 50 years old, and look and feel better than ever. You can do the exact same. I guarantee it.
Just like these guys did:
Listen to What Some of Our Clients Have to Say:
Ken Gallaghan
“I Lost 25lbs Effortlessly.”
John Custer
“Lost 43lbs, My Wife is More Attracted to Me, & My Kids Are Prouder of Me.”
Leonard Francis
“The Best Decision I Made in My Adult Life.”
Jacob Lawson
“I’m Down 45lbs & in Complete Control of My Mental Game.”
Dave Collins
“I’ve Accomplished More in 90 Days Than the Previous 20 Years.”
Rafael Felix
"I Lost 40lbs, I Increased My Salary by 60%. I’m a Different Person."
Tadhg O’Crowley
“I’ve Lost 45lbs, My Bloodwork is Great and I’m Making More Money.”
Mike Alapatt
“I Have More Confidence, I’m in Better Shape… the Change is Dramatic.”
Limited Spots. Must Qualify.
Imagine Your New Life…
Just 90 Days From Now
Limited Spots. Must Qualify.
Scott Volquartsen
“Improved my Confidence, Lost 37lbs and Got in The Best Shape Of My Life.”
Mike Kandell
“Lost 34lbs and I Feel Great Both Physically and Mentally”
Dan Williams
“I Got In The Best Shape Of My Life. I’m Happier, and More Confident.”
Ben Harding
“I Recommend it To Anyone Who Is Fed Up With Mediocrity & Wants To Strive for Excellence.”
Steve Berman
“Lost 34lbs and I Feel Great Both Physically and Mentally”
Christian
“I’ve Lost a Total of 26.6 Pounds and I’m Currently 8.4% Body Fat.
Neil Dibiccari
“My Goals Were To Lose Fat & Gain Muscle And That Is Exactly What’s Happened For Me.”
Ryan Ekedal
“The Gains Have Been Profound. Not Just In Size And Strength But Also In How I Feel."
Matt Del Negro
“I Got The Most Shredded I've Ever Been.”
Jeff Theis
“Jay Got Me More Diced And Shredded Than I Have Ever Been In My Entire Life.”
Limited Spots. Must Qualify.
This Is The Final Upgrade
You’ve already proven yourself.
Now it’s time to refine yourself.
More strength. More stamina. More mental clarity. More sex drive. More presence. More power.
A ripped, muscular body that turns heads and instantly commands respect and admiration.
The kind of body that instantly changes how people view you, and how you view the world.
The kind of body that men want to have and women want to be near.
This is you—unleashed, unapologetic, undeniable.
Apply Now
There’s no “buy now” button.
We don’t work with just anyone.
If you’re ready to stop playing the game and start owning it, fill out the application below.
This isn’t only about getting in shape. This is about becoming unstoppable.
Limited Spots. Must Qualify.
Don’t Wait. We Can Only Take on a Limited Number of Clients Per Month.
We devote a lot of time to working with each client at a high level and ensuring their success.
Therefore we have to limit how many men we have in the program at any one time.
Most guys reading this page already know they need to make a change.
They’ll read every word here, watch every video, nod their head in agreement, and feel the urge to do something about it.
And then they’ll back off, talk themselves out of it, and do NOTHING.
That’s not the way change happens. That’s not the way to move forward in your life.
That said, I’ll be the first to say that this program isn’t for everyone.
You need to be ready to commit and go all in.
If you read this entire page, connected with the stories, and even for a second had a thought like…
“I need something like this.”
“I want to work with Jay.”
“I need some help.”
…then I encourage you to take the next step and fill out the application.
Warren Buffet said…
The ULTIMATE INVESTMENT is the investment in yourself.
That will always have a far greater ROI than any stock or real estate property ever could.
If you’re ready… Let's get work.
Limited Spots. Must Qualify.
