More on My Favorite Omega 3′s

I asked Chris Ashenden to answer some questions about the new Omega 3 product we introduced yesterday. Here’s Chris…

Hey gents. Good bunch of questions here that Big Jay asked me to respond to:

First up, not all fish oil is created equal. Not by a long shot. The absolute market leader in high quality fish oil (and they have been for years, there is a reason why you will NEVER find them discounted beyond a few $, even via their largest retailer, amazon) is Nordic Naturals. Specifically, their Ultimate Omega product. Compare their pricing for Ultimate Omega vs their own template standard product (Omega) and you will see what happens when you start cranking up the quality and concentration of the good stuff.

Quality costs more.

We set out to find (and ideally beat) the Ultimate Omega product. I think we did that, but I invite you to make your own decision. To aid in that process, we compiled a competitor comparison chart, using only products that had a 4.5/5 star product review on amazon.

We listed out the things that we think matter in choosing a fish oil, then broke it down by combined EPA/DHA per serving, then pricing out – at straight apples for apples – the cost per 100mg of DHA.

Quality costs more. Purity costs more. Wild caught small fish costs more. Ensuring sustainable practices costs more. Extra testing (and throwing shit away that doesn’t pass) costs more.

Whether that purity and quality matter to you is a question of your own choice and your own priorities. Don’t care if it is un-concentrated crap from farmed salmon fed a corn diet that makes the salmon so unhealthy that those farmed salmon have to have PINK DYE INJECTED just so they don’t look GREY and they can LOOK like salmon?? Knock yourself out on the cheap stuff (I give my budget recommendation on the chart given below), personally, I will pass.

All I ask in that comparing us to any other product, you go down the checklist we have on that chart to see what you are paying for, then get out a hand calculator and break it all down, and then compare apples to apples. Note my comments below each of our competitor categories. This link will get you to the chart, scroll down, voila.

We operate on a direct from manufacturer basis. We are not playing the usual game where YOU are paying 20-25% for a distributor, nor a we playing retail where YOU would be paying the further 30-50% requested by retailers.

To put that in perspective, we could make more money by selling 1/4 as many bottles, for a full retail price, but direct to end user.

Instead, at least for now, we are keeping the same model we used from day one with Athletic Greens, offering you direct from manufacturer pricing, for an absolute premium product. We pass all those savings directly on to you for one reason – we want you to get results, and we want to keep you as a customer for a really long time. We are trying to cut the bullshit that goes along with so many supplements.

We set out to match the QUALITY of Ultimate Omega by Nordic Naturals, but with a direct to you business model, can get that to you at between 30 and 50% OFF the cheapest price you will get the same quality product, anywhere else.

I think we did that. The world class fitness rock stars that we snuck out samples to for the last few months agree with me, Big Jay included.

But that is our opinion. You be the judge.


Click HERE for more info on Omega 3.

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14 Responses to More on My Favorite Omega 3′s

  1. Jeff January 19, 2012 at 1:25 pm #


    Just wondering, what “small” fish are used to produce these capsules?

    • Chris the Kiwi January 20, 2012 at 2:13 pm #

      Hey mate,

      Good question. Wild caught sardines, mackerel, anchovies. Cold water fish off the coast of South America in a restricted fishing area.

  2. SJW January 19, 2012 at 4:46 pm #

    Website seems to be broken, when you click on the order button nothing happens. Looking at the page source, the JS at the very end just stops- there’s likely a server error.

    • Chris the Kiwi January 20, 2012 at 2:14 pm #

      Hey mate.

      Sorry about that, seems to be sorted now if you are up to try again.

  3. Devon Dudeman January 19, 2012 at 6:20 pm #

    I don’t know, I’ve seen the athletic greens brand before and I don’t think they’re any better than most supplements.

    I’ve heard krill oil and shark oil is better than fish oil…but then again I’ve heard lot’s of BS claims when it comes to health and bodybuilding. ::shakes head::

    I can’t really provide any “hard” evidence to support that, but when every damn supplement company claims that they have the “#1 superfood”, that’s enough of a red flag for me.

    • Chris the Kiwi January 20, 2012 at 2:19 pm #

      Good points, there is a lot of talking out there. My two cents is that there is only one way to find out mate, but you have probably heard that one before too. I leave it in your court. If you do try AG, or the O3, and are remotely unhappy with either, just drain both bottles and ask for a refund any time in 60 days and you will get it.

  4. Niko - noeXcusefitness January 19, 2012 at 9:48 pm #


    Do you have the names of any suppliers in Australia that I can pick some up at?


    • Chris the Kiwi January 20, 2012 at 2:21 pm #

      Hey mate. I don’t sorry. We are going to Aus eventually, but will go in force which means it is going to have to wait a while. Europe is next. Apologies for the inconvenience.

  5. Max January 19, 2012 at 9:53 pm #

    They look awesome. Is there a chance to get them shipped to Australia in the future?

    • Chris the Kiwi January 20, 2012 at 2:22 pm #

      Hey Max,

      Just posted this above. We are going to Aus eventually, but will go in force which means it is going to have to wait a while. Europe is next. Apologies for the inconvenience.

  6. mike January 20, 2012 at 11:32 am #

    How do u feel about Omega 3 from Costco? The brand is health balance. You get 240 capules for 22-23 bucks and the DHA/EPA is much higher at 200 and 400. Most fish oil is DHA/EPA usually 120/180

    • Chris the Kiwi January 20, 2012 at 2:24 pm #

      Hey mate,

      If budget is your main driver then the best budget option I have seen is the Kirkland option as per the comparison chart we had. Hope that helps.

  7. Julio January 22, 2012 at 6:40 am #

    The cost of a bottle ordering from the website is 29,95$ but you’re just in US and Canada for now.
    How much will it cost the extra shipment of ordering from Europe once it is available?

  8. Spida Hunter January 23, 2012 at 3:03 am #

    Bro you are kiwi or is that marketing clean greeen image?