Archive | Fitness Business Info

One Simple Way to Keep Clients

One Simple Way to Keep Clients

“Before I studied the art, a punch was just like a punch, a kick just like a kick. After I studied the art, a punch is no longer a punch, a kick is no longer a kick. Now that I understand the art, a punch is just like a punch, a kick is just like a kick.”
– Bruce Lee

The difference between a good, highly experienced strength coach and a C-level, inexperienced one is that they can make complex subjects seem simple. They know enough not to overwhelm beginners with too [...]

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A Day in the Life

A Day in the Life

“I never sleep, cuz sleep is the cousin of death.”
Nas- New York State of Mind

I was supposed to be Eminem. At least that’s the way I saw it back in ’88. It was my freshman year of high school and the Beastie Boys were yet to be taken seriously, so I figured I could be the first great white rapper. I practiced my rhymes all the time and just knew that within a few years I’d be on tour opening for Public Enemy. Then 3rd Bass came along and crushed [...]

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The Hidden Benefit of Barbell Training

The Hidden Benefit of Barbell Training

By now we all know that in order to get bigger and stronger you have to use a barbell in your training. This is obviously not any kind of new and exciting revelation. You want bigger legs you squat. You want bigger shoulders you overhead press. You want a bigger back you deadlift.

Now, to play devils advocate I could make a valid argument why the only barbell exercises you truly need are the squat and deadlift and why for the upper body you could get away with dumbbells and bodyweight [...]

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Dress For Success

Dress For Success

This info is for trainers and coaches but really applies to every business where you will be interacting with people.

One thing I will never do when training people is wear old school sweatpants or those swooshy wind pants that trainers love (nobody hates those more than my buddy, Craig Ballantyne, just FYI). It just seems so 90′s. I mean, why not add a fanny pack while you’re at it?

When you look like everyone else you will get grouped in with them. You need to stand out and look professional. Especially [...]

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How to Run a Successful Training Facility

How to Run a Successful Training Facility

I started training people when I was nineteen years old and still in school. After working in the college weight room I got out on my own. At first I was working with adults in a one on one setting for twenty bucks an hour. Eventually I worked that up to fifty and had a pretty good base of clients. They were all the average fat loss personal training client, however, and that was really the last thing I wanted to spend the rest of my career doing. I wanted [...]

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Essential Equipment for a New Gym

Essential Equipment for a New Gym

Today’s post is from a forum discussion in the Renegade Inner Circle.

Question:
Jay,
I’m opening a new gym and I want to run group training out of it and set it up “Renegade style” as I have a lot of old clients and leads who are interested because I use to teach similar type group training at my old globo-gym.

My question for you is what baseline equipment do you recommend getting for it. I know prowler, tire, kettlebells etc. Just wanted to see what your recommendations would be. It would be [...]

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12 Ways to be a Better Trainer or Strength Coach

12 Ways to be a Better Trainer or Strength Coach

Always Start Too Easy. Whenever you have a new client always start them out with easy exercises and light weights. If you do group training have them do the easiest progression of whatever the rest of the more advanced members of the group are doing. Any nitwit can create a hard workout. That doesn’t make it effective, though. You don’t want them struggling or getting down on themselves or thinking that your training is too hard. Nor do you want them throwing up during their first session or getting too [...]

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“I Don’t Do Dat, Baby”

“I Don’t Do Dat, Baby”

In Part 4 of the interview I did for Craig Ballantyne last month we discuss training females and a few random business tips for trainers and strength coaches.

Craig Ballantyne: Let’s transition back into some training stuff. Now, your gym isn’t just for guys, right? There are girls that train there also, correct?

Jason Ferruggia: There are a few girls, but that’s not my focus or main specialty. My first priority and focus is getting guys bigger, stronger and faster and just improving their overall performance. That is my true passion. We [...]

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How To Get More Done

How To Get More Done

Here are a few random tips that will help you get more done and probably enjoy your life a little more in the process. I can’t take credit for “inventing” these tips but they are very useful and have helped me to be more productive.

Get your most important tasks done first thing in the morning- Do this before you check email or voicemail or anything like that. When you start getting sidetracked with other stuff ten minutes can turn into two hours and before you know it it’s time for [...]

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What it Takes to Train at Renegade Gym

What it Takes to Train at Renegade Gym

Question: Jason, I just wanted to let you know that I have been following your stuff since 2003 and am a huge fan of your work. I am thinking about opening a small, hardcore gym like yours and had a quick question for you. Would you mind sharing with me what kind of application form you use and how you determine who gets to train at Renegade Gym? From what I understand you don’t just accept anybody off the streets, correct? Thanks for all that you do and keep up [...]

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